Coffee Marketing Ideas and Advice

Coffee Marketing Ideas and Advice

Estimated Reading Time: 12 minutes

Are you ready to step up your coffee roastery’s game? There is a lot of competition out there, but with the right coffee marketing ideas, you can cut through the noise and attract a whole new set of customers to your brand.


Get ready for some coffee marketing concepts that are unique and innovative! Here’s what you should know:

1. The Fundamentals of Coffee Marketing

Getting started with new coffee marketing ideas won’t be possible unless you know where to start – which we will discuss shortly.

The following four fundamentals are a crash course on how to get your money’s worth from marketing:

Make Sure You Have A Goal

Marketing is driven by strategy, and strategy is determined by a core goal: What are you trying to accomplish? What is the purpose of your new marketing campaign?

One obvious choice would be to increase sales, but it is not the only one. The first objective might be to raise brand recognition or product awareness. Or perhaps you want to increase newsletter subscribers? Perhaps you are looking to increase your followers on social media?

This is the first step towards achieving whatever goal you have in mind.

Get to Know Your Target Market

Now that you have the “why,” you need to identify “who.” Who are your clients? How old are they, what kind of preferences do they have, and where do they prefer to hang out in person and online? How does their coffee consumption affect them? Do they face any difficulties or pain points as a result of drinking coffee?

If you do not know who your target audience is, then how can you locate and communicate with them? Taking note of these details can help you to determine which marketing initiatives to pursue, and more importantly, which ones will be successful.

Learn More About Your Target Audience

Following on from the last tip, here is a new one. Knowing your target audience is important, but what do they want? Do they want to read, watch, or listen to anything in particular?

Besides that, what other questions or concerns do they have? I think this relates to the pain points I mentioned earlier. In order to answer people’s questions, you must know what they ask, as you will see in the following sections.

Make sure you talk to your sales reps, go online and search for relevant terms, and use websites like AnswerThePublic – all of these will help you generate a FAQ list.

Ensure You Don't Set It and Forget It

A marketing campaign isn’t a one-shot event. It will take a lot of effort to start your first campaign, but some of it will change over time (i.e. a certain global pandemic may upset the market).

You should keep in mind that it’s important to review everything above and below on a regular basis to ensure that it’s still right for you and evolve and adapt if necessary.

2. Ideas for Content Marketing for Coffee Businesses

What Exactly Is Content Marketing?

The term content marketing refers to the use of content for the promotion of brands. The key point to remember is that content does not replace traditional paid advertising; while both can increase awareness of your brand, content is more about providing an experience, not selling a product. It is our aim to inform, entertain, delight, or educate the audience.

Please find below some coffee content marketing examples that will help you understand.

How Important Is Content Marketing?

Creating engaging content is one of the best ways to reach your target audience. It is not ‘marketing’ when content is well-planned – it is an answer to users’ questions, their entertainment, and a place where they can learn more.

We want to engage our customers rather than constantly saying ‘buy this.’ Instead, we want to chat about topics they are interested in. Those goals are usually still the focus of content marketing, but it does so by first raising awareness, then building trust, and then gradually converting strangers into loyal, VIP customers.

Here are a few examples of content marketing goals for coffee:

  • Bring your coffee to the attention of your customers
  • Create the perception that your brand is an expert on coffee
  • Improve search engine optimization (SEO) of your brand to help people find it easily on Google
  • Increase your audience by reaching out to a broader demographic
  • Create a loyal following by converting casual customers into fans

How to Market Coffee Using Content!

  • Create Coffee-Related Blog Posts: Write complete articles about the subject rather than quick tips. You can directly answer users’ questions here, from coffee equipment product reviews and interesting coffee stories, down to lists of brewing techniques.
  • Podcast About Coffee: Podcast is a booming industry. In the United States, the number of people listening to podcasts has increased from 22% to 75% from 2006 to 2020.
  • Conduct Webinars, Online Seminars and Video Tutorial: It is now time to create video content that is useful.

3. The Power of Social Media to Increase Your Coffee Fan Base

The content you post on social media falls largely under ‘content marketing,’ since the posts themselves constitute content in and of themselves, but the theory and skill required are distinct, so we have given it its own section.

How Can Social Media Be Used to Promote Your Coffee?

A short answer is that it is insanely popular. In 2025, Statista projects that there will be 4.41 billion users of social media, and Hootsuite/We Are Social found that the average user spends nearly three hours a day on social media.

When it comes to content marketing, the secret to getting it right has to do with learning how to tailor it for the right person, the right time, and – what’s more important – the right channel.

You can interact directly with fans if your brand is present and popular in places where people often hang out, talk to them, offer them new content, and eventually, promote how great your coffee is.

Bring Innovation in The Coffee Industry

Businesses that get in on trends and fads early have a better chance of profiting when the wave hits and it is usually those individuals who become the product’s new face if those trends persist.

Hence, innovative solutions are necessary to stay ahead. When you start a trend, everyone else is just an observer.

In fact, innovation among the coffee industry is nothing new–there are several new trends that are gaining traction, such as RTD coffee (one of Europe’s fastest-growing product categories) and single-cup coffee (which has risen 50 percent in the US over the past year).

4. Merchandise Your Brand

A well-known brand can sell merchandise along with coffee. The purpose of merchandise is to give your audience something to buy as a keepsake of your brand, as a gesture of loyalty, or just because it’s a cool item. As a result, you increase your sales while giving your brand free exposure.

How Does Merch Fit into Your Brand?

Every coffee roaster is unique, so answering this question relies on how you have already established your brand. If you have a fun, trendy roastery, you’ll feel right at home at merch, but if you have a classic brand that’s untouched by corporate culture, you may have trouble connecting with customers.

Products have a market, so there must be one for merchandise. Investing in merch may be worth a shot if you think your audience is large enough for such a purchase, and you believe your customers are enthusiastic about your brand enough to purchase it.

5. A Story About Your Coffee Brand

It’s no secret that people enjoy stories. They not only allow us to understand a brand’s history, but can also have tangible benefits – 55 percent of customers who love a brand’s story will buy from it, 44% will recommend it to their friends, and 15% will purchase right away.

I'm curious, what does a brand story look like for a coffee roastery or shop!

While we cannot tell you what your story is, we can ask you some questions to help you figure it out for yourself:

  • Where do you get your coffee?
  • Which growers do you use, and how do the beans get to your business?
  • Who are the people behind your company’s image?
  • How do you handle your coffee beans once they are delivered to your roastery?
  • How does your work inspire you?

There is a good chance that one or more of these methods works well for you. There will be a lot of stuff you learn if everything goes right – so make sure you’re ready.